71 outlets
Digital publishers advertising in Canada
Sponsored article typically runs $1,000 to $8,000 (per article), before regional adjustment. Per 1,000 impressions or sponsored post.
Digital publishers prices by city: Toronto · Montréal · Vancouver · Calgary · Edmonton · Ottawa · Winnipeg · Québec City · Hamilton · Halifax · Victoria · Saskatoon
| Outlet | Channel | Coverage | Audience | From (est.) | 4-week range (est.) | Action |
|---|---|---|---|---|---|---|
| Fort McMurray Today Postmedia Network Local news site · display, sponsored content | Digital publishers | Rest of Alberta | News readersMen | $12per CPM | $800–5,000 | Plan a campaign with Fort McMurray Today → |
| Driving.ca Postmedia Network Automotive site · display, video, sponsored reviews | Digital publishers | National | Car buyersMen | $2,000per post | $3,000–20,000 | Plan a campaign with Driving.ca → |
| Metroland community sites (YorkRegion.com, DurhamRegion.com, InsideHalton.com, Mississauga.com) Torstar (Nordstar Capital) Hyperlocal news sites (print ended 2023) · display, sponsored content, newsletters | Digital publishers | Greater Toronto Area, Central & Eastern Ontario | Parents & familiesHomeownersNews readers | $12per CPM | $800–5,000 | Plan a campaign with Metroland community sites (YorkRegion.com, DurhamRegion.com, InsideHalton.com, Mississauga.com) → |
| Vancouver Is Awesome Glacier Media Local digital publisher · display, sponsored articles, social | Digital publishers | Metro Vancouver | Food & lifestyleYoung adults 18–34Entertainment fans | $1,500per post | $2,000–12,000 | Plan a campaign with Vancouver Is Awesome → |
| Burnaby Now Glacier Media Community news site · display, sponsored content | Digital publishers | Metro Vancouver | Parents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with Burnaby Now → |
| Tri-City News Glacier Media Community news site · display, sponsored content | Digital publishers | Metro Vancouver | Parents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with Tri-City News → |
| SASKTODAY Glacier Media Provincial local-news network · display, sponsored content | Digital publishers | Saskatchewan | News readersFarmers & rural | $12per CPM | $800–5,000 | Plan a campaign with SASKTODAY → |
| Black Press Media network Black Press Media (Carpenter Media Group) 150+ community titles · network print & digital buys, sponsored content | Digital publishers | Metro Vancouver, Victoria & Vancouver Island, BC Interior, Rest of Alberta | News readersParents & familiesHomeowners | $10per CPM | $2,000–15,000 | Plan a campaign with Black Press Media network → |
| Castanet Castanet Media Regional news portal · display, classifieds, sponsored content | Digital publishers | BC Interior | News readersAdults 55+Homeowners | $12per CPM | $800–5,000 | Plan a campaign with Castanet → |
| Windspeaker Aboriginal Multi-Media Society (AMMSA) Indigenous news site · display, sponsored content | Digital publishers | National | Indigenous communitiesNews readers | $12per CPM | $800–5,000 | Plan a campaign with Windspeaker → |
| The Coast Coast Publishing Alt-weekly site · display, sponsored content, events | Digital publishers | Nova Scotia | Entertainment fansYoung adults 18–34Music listeners | $12per CPM | $800–5,000 | Plan a campaign with The Coast → |
| allNovaScotia allNovaScotia.com Paywalled business news · display, newsletter sponsorship | Digital publishers | Nova Scotia | Business decision-makersAffluent households | $12per CPM | $800–5,000 | Plan a campaign with allNovaScotia → |
| Ottawa Business Journal Great River Media Business news site, print & events · display, sponsored content | Digital publishers | Ottawa–Gatineau | Business decision-makersTech enthusiasts | $12per CPM | $800–5,000 | Plan a campaign with Ottawa Business Journal → |
| La Presse La Presse (OBNL) Digital news app & site · display, Xtra sponsored content, video | Digital publishers | Greater Montréal, Québec City, Rest of Quebec | French-speakingNews readersAffluent households | $3,000per post | $5,000–35,000 | Plan a campaign with La Presse → |
| 24 heures Québecor (MédiaQMI) Youth-oriented digital news · display, social, sponsored content | Digital publishers | Greater Montréal | French-speakingYoung adults 18–34News readers | $2,000per post | $3,000–20,000 | Plan a campaign with 24 heures → |
| Le Soleil Coopératives de l'information (CN2i) Digital daily (weekend print) · display, sponsored content | Digital publishers | Québec City | French-speakingNews readersAdults 55+ | $800per insertion | $3,000–18,000 | Plan a campaign with Le Soleil → |
| Le Droit Coopératives de l'information (CN2i) Digital daily · display, sponsored content | Digital publishers | Ottawa–Gatineau | French-speakingNews readers | $400per insertion | $1,500–8,000 | Plan a campaign with Le Droit → |
| La Tribune Coopératives de l'information (CN2i) Digital daily · display, sponsored content | Digital publishers | Rest of Quebec | French-speakingNews readers | $400per insertion | $1,500–8,000 | Plan a campaign with La Tribune → |
| Le Nouvelliste Coopératives de l'information (CN2i) Digital daily · display, sponsored content | Digital publishers | Rest of Quebec | French-speakingNews readers | $400per insertion | $1,500–8,000 | Plan a campaign with Le Nouvelliste → |
| La Voix de l'Est Coopératives de l'information (CN2i) Digital daily · display, sponsored content | Digital publishers | Rest of Quebec | French-speakingNews readers | $400per insertion | $1,500–8,000 | Plan a campaign with La Voix de l'Est → |
| Le Quotidien Coopératives de l'information (CN2i) Digital daily · display, sponsored content | Digital publishers | Rest of Quebec | French-speakingNews readers | $400per insertion | $1,500–8,000 | Plan a campaign with Le Quotidien → |
| SooToday Village Media Local news site · display, sponsored content, newsletters, obituaries | Digital publishers | Northern Ontario | News readersParents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with SooToday → |
| BarrieToday Village Media Local news site · display, sponsored content, newsletters, obituaries | Digital publishers | Central & Eastern Ontario | News readersParents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with BarrieToday → |
| GuelphToday Village Media Local news site · display, sponsored content, newsletters, obituaries | Digital publishers | Southwestern Ontario | News readersParents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with GuelphToday → |
| OrilliaMatters Village Media Local news site · display, sponsored content, newsletters, obituaries | Digital publishers | Central & Eastern Ontario | News readersParents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with OrilliaMatters → |
| CollingwoodToday Village Media Local news site · display, sponsored content, newsletters, obituaries | Digital publishers | Central & Eastern Ontario | News readersParents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with CollingwoodToday → |
| BayToday Village Media Local news site · display, sponsored content, newsletters, obituaries | Digital publishers | Northern Ontario | News readersParents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with BayToday → |
| Sudbury.com Village Media Local news site · display, sponsored content, newsletters, obituaries | Digital publishers | Northern Ontario | News readersParents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with Sudbury.com → |
| TimminsToday Village Media Local news site · display, sponsored content, newsletters, obituaries | Digital publishers | Northern Ontario | News readersParents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with TimminsToday → |
| NewmarketToday Village Media Local news site · display, sponsored content, newsletters, obituaries | Digital publishers | Greater Toronto Area | News readersParents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with NewmarketToday → |
| CambridgeToday Village Media Local news site · display, sponsored content, newsletters, obituaries | Digital publishers | Southwestern Ontario | News readersParents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with CambridgeToday → |
| BradfordToday Village Media Local news site · display, sponsored content, newsletters, obituaries | Digital publishers | Central & Eastern Ontario | News readersParents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with BradfordToday → |
| ElliotLakeToday Village Media Local news site · display, sponsored content, newsletters, obituaries | Digital publishers | Northern Ontario | News readersParents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with ElliotLakeToday → |
| TorontoToday Village Media Local news site · display, sponsored content, newsletters, obituaries | Digital publishers | Greater Toronto Area | News readersParents & familiesHomeowners | $12per CPM | $800–5,000 | Plan a campaign with TorontoToday → |
| Narcity Narcity Media Millennial/Gen Z digital publisher · sponsored articles, social, video | Digital publishers | National | Young adults 18–34Food & lifestyleEntertainment fans | $3,000per post | $5,000–35,000 | Plan a campaign with Narcity → |
| Narcity Québec Narcity Media French digital publisher · sponsored articles, social, video | Digital publishers | Greater Montréal, Québec City, Rest of Quebec | French-speakingYoung adults 18–34Food & lifestyle | $2,000per post | $3,000–20,000 | Plan a campaign with Narcity Québec → |
| MTL Blog Narcity Media Montréal city publisher · sponsored articles, social | Digital publishers | Greater Montréal | Young adults 18–34Food & lifestyleEntertainment fans | $2,000per post | $3,000–20,000 | Plan a campaign with MTL Blog → |
| Daily Hive ZoomerMedia Urban digital publisher · sponsored content, display, social, video | Digital publishers | Metro Vancouver, Greater Toronto Area, Calgary, Edmonton, Greater Montréal | Young adults 18–34Food & lifestyleNews readers | $3,000per post | $5,000–35,000 | Plan a campaign with Daily Hive → |
| MobileSyrup ZoomerMedia Tech news site · display, sponsored reviews, newsletters | Digital publishers | National | Tech enthusiastsMenYoung adults 18–34 | $2,000per post | $3,000–20,000 | Plan a campaign with MobileSyrup → |
| blogTO Freshdaily Inc. Toronto city guide & news · sponsored posts, social, display | Digital publishers | Greater Toronto Area | Young adults 18–34Food & lifestyleEntertainment fans | $3,000per post | $5,000–35,000 | Plan a campaign with blogTO → |
| Curiocity Curiocity Group City lifestyle publisher · sponsored articles, social | Digital publishers | Greater Toronto Area, Metro Vancouver, Calgary | Young adults 18–34Food & lifestyle | $2,000per post | $3,000–20,000 | Plan a campaign with Curiocity → |
| Cult MTL Cult MTL Arts & culture site · display, sponsored content | Digital publishers | Greater Montréal | Music listenersEntertainment fansYoung adults 18–34 | $12per CPM | $800–5,000 | Plan a campaign with Cult MTL → |
| Urbania Urbania Médias Youth culture publisher · branded content, video, social | Digital publishers | Greater Montréal, Québec City | French-speakingYoung adults 18–34Food & lifestyle | $2,000per post | $3,000–20,000 | Plan a campaign with Urbania → |
| The Georgia Straight Georgia Straight Arts & entertainment site · display, sponsored content | Digital publishers | Metro Vancouver | Entertainment fansMusic listenersYoung adults 18–34 | $12per CPM | $800–5,000 | Plan a campaign with The Georgia Straight → |
| Exclaim! Ian Danzig / Exclaim! Media Music & culture site · display, sponsored content | Digital publishers | National | Music listenersYoung adults 18–34Entertainment fans | $12per CPM | $800–5,000 | Plan a campaign with Exclaim! → |
| The Weather Network Pelmorex Corp. Weather site & app · display, video, weather-triggered ads | Digital publishers | National | Parents & familiesCommutersNews readers | $10per CPM | $2,000–15,000 | Plan a campaign with The Weather Network → |
| MétéoMédia Pelmorex Corp. Weather site & app · display, video, weather-triggered ads | Digital publishers | Greater Montréal, Québec City, Rest of Quebec | French-speakingParents & families | $10per CPM | $2,000–15,000 | Plan a campaign with MétéoMédia → |
| CBC.ca / Radio-Canada.ca (digital) CBC/Radio-Canada Media Solutions National news sites, apps & Gem · display, video, branded content | Digital publishers | National | News readersParents & familiesAffluent households | $10per CPM | $2,000–15,000 | Plan a campaign with CBC.ca / Radio-Canada.ca (digital) → |
| CTVNews.ca Bell Media National news site & app · display, video pre-roll | Digital publishers | National | News readersParents & families | $10per CPM | $2,000–15,000 | Plan a campaign with CTVNews.ca → |
| Global News (digital) Corus Entertainment National/local news site · display, video | Digital publishers | National | News readersParents & families | $10per CPM | $2,000–15,000 | Plan a campaign with Global News (digital) → |
| Yahoo Canada Yahoo News, finance & mail portal · display, native, video | Digital publishers | National | News readersBusiness decision-makersAdults 55+ | $10per CPM | $2,000–15,000 | Plan a campaign with Yahoo Canada → |
| AutoTrader.ca TRADER Corporation Auto marketplace · display, dealer listings, sponsored content | Digital publishers | National | Car buyersMen | $10per CPM | $2,000–15,000 | Plan a campaign with AutoTrader.ca → |
| Auto123 Auto123.com Auto news & reviews · display, sponsored content | Digital publishers | National | Car buyersFrench-speakingMen | $12per CPM | $800–5,000 | Plan a campaign with Auto123 → |
| Kijiji Kijiji Canada (Adevinta) Classifieds marketplace · display, native, self-serve listing promotion | Digital publishers | National | HomeownersCar buyersParents & families | $10per CPM | $2,000–15,000 | Plan a campaign with Kijiji → |
| RedFlagDeals VerticalScope Deals forum · display, sponsored deals | Digital publishers | National | Tech enthusiastsMenParents & families | $12per CPM | $800–5,000 | Plan a campaign with RedFlagDeals → |
| BetaKit BetaKit Inc. Startup/tech news · newsletter & podcast sponsorship, sponsored content | Digital publishers | National | Tech enthusiastsBusiness decision-makers | $2,000per post | $3,000–20,000 | Plan a campaign with BetaKit → |
| The Logic The Logic Inc. Paywalled innovation-economy news · newsletter sponsorship, events | Digital publishers | National | Business decision-makersTech enthusiastsAffluent households | $2,000per post | $3,000–20,000 | Plan a campaign with The Logic → |
| Strategy Brunico Communications Marketing trade publication · display, newsletters, events | Digital publishers | National | Business decision-makersEntertainment fans | $1,500per insertion | $2,000–9,000 | Plan a campaign with Strategy → |
| Sing Tao Daily (Canada) Sing Tao (Canada) Chinese news site & app (print ended 2022) · display, advertorials | Digital publishers | Greater Toronto Area, Metro Vancouver | Chinese-speakingNews readersAdults 55+ | $150per week | $500–3,000 | Plan a campaign with Sing Tao Daily (Canada) → |
| 51.ca 51.ca Media Chinese community portal · display, classifieds, advertorials | Digital publishers | Greater Toronto Area | Chinese-speakingHomeownersParents & families | $150per week | $500–3,000 | Plan a campaign with 51.ca → |
| YorkBBS YorkBBS Media Chinese forum & classifieds · display, advertorials | Digital publishers | Greater Toronto Area | Chinese-speakingHomeowners | $150per week | $500–3,000 | Plan a campaign with YorkBBS → |
| Vansky Vansky Media Chinese community portal · display, classifieds | Digital publishers | Metro Vancouver | Chinese-speakingHomeowners | $150per week | $500–3,000 | Plan a campaign with Vansky → |
| iask.ca (Canada Home) iask.ca Chinese news portal · display, advertorials | Digital publishers | Greater Toronto Area | Chinese-speakingNews readers | $150per week | $500–3,000 | Plan a campaign with iask.ca (Canada Home) → |
| CanIndia News CanIndia News Indo-Canadian news · print & digital display | Digital publishers | Greater Toronto Area | South AsianNews readers | $150per week | $500–3,000 | Plan a campaign with CanIndia News → |
| Philippine Canadian Inquirer Canadian Inquirer Filipino-Canadian news · print & digital display | Digital publishers | National | FilipinoNews readers | $150per week | $500–3,000 | Plan a campaign with Philippine Canadian Inquirer → |
| The Canadian Jewish News The CJN Jewish community news, podcasts, magazine · display, sponsorship | Digital publishers | National | Faith communitiesMulticulturalAffluent households | $150per week | $500–3,000 | Plan a campaign with The Canadian Jewish News → |
| Xtra Pink Triangle Press LGBTQ2S+ digital magazine · display, sponsored content | Digital publishers | National | 2SLGBTQ+Food & lifestyle | $150per week | $500–3,000 | Plan a campaign with Xtra → |
| Canadian Business St. Joseph Communications Business brand (digital & special issues) · display, sponsored content | Digital publishers | National | Business decision-makersAffluent households | $2,000per post | $3,000–20,000 | Plan a campaign with Canadian Business → |
| Today's Parent St. Joseph Communications Parenting site · display, sponsored content | Digital publishers | National | Parents & familiesWomen | $2,000per post | $3,000–20,000 | Plan a campaign with Today's Parent → |
| Uber Advertising Uber In-app Journey Ads & Uber Eats sponsored listings | Digital publishers | Greater Toronto Area, Metro Vancouver, Greater Montréal, Calgary, Ottawa–Gatineau | CommutersYoung adults 18–34Affluent households | $10per CPM | $2,000–15,000 | Plan a campaign with Uber Advertising → |
| Spotify Ads (Ad Studio) Spotify Self-serve audio & video ads in Spotify | Digital publishers | National | Young adults 18–34Music listeners | $250per campaign | $500–8,000 | Plan a campaign with Spotify Ads (Ad Studio) → |
All prices are estimates. Outlets set final rates.