TYPICAL RATES · CAD

BILLBOARD · TORONTO$3,150–10,0004 weeks BILLBOARD · VANCOUVER$3,000–9,6004 weeks BILLBOARD · MONTRÉAL$2,750–8,8004 weeks BILLBOARD · CALGARY$2,500–8,0004 weeks RADIO · TORONTO$200–750per spot RADIO · VANCOUVER$200–700per spot RADIO · MONTRÉAL$150–650per spot RADIO · CALGARY$150–600per spot BROADCAST TV · TORONTO$400–3,750per spot BROADCAST TV · VANCOUVER$350–3,600per spot BROADCAST TV · MONTRÉAL$350–3,300per spot BROADCAST TV · CALGARY$300–3,000per spot TRANSIT · TORONTO$650–1,500per bus, 4 weeks TRANSIT · VANCOUVER$600–1,450per bus, 4 weeks TRANSIT · MONTRÉAL$550–1,300per bus, 4 weeks TRANSIT · CALGARY$500–1,200per bus, 4 weeks NEWSPAPER & PRINT · TORONTO$3,750–18,750per insertion NEWSPAPER & PRINT · VANCOUVER$3,600–18,000per insertion NEWSPAPER & PRINT · MONTRÉAL$3,300–16,500per insertion NEWSPAPER & PRINT · CALGARY$3,000–15,000per insertion MAGAZINES · TORONTO$6,250–37,500per issue MAGAZINES · VANCOUVER$6,000–36,000per issue MAGAZINES · MONTRÉAL$5,500–33,000per issue MAGAZINES · CALGARY$5,000–30,000per issue DIGITAL PUBLISHERS · TORONTO$1,250–10,000per article DIGITAL PUBLISHERS · VANCOUVER$1,200–9,600per article DIGITAL PUBLISHERS · MONTRÉAL$1,100–8,800per article DIGITAL PUBLISHERS · CALGARY$1,000–8,000per article CINEMA · TORONTO$63–250per screen, per week CINEMA · VANCOUVER$60–250per screen, per week CINEMA · MONTRÉAL$55–200per screen, per week CINEMA · CALGARY$50–200per screen, per week STREAMING TV · TORONTO$38–60CPM STREAMING TV · VANCOUVER$36–58CPM STREAMING TV · MONTRÉAL$33–53CPM STREAMING TV · CALGARY$30–48CPM STREAMING AUDIO & PODCASTS · TORONTO$23–44CPM STREAMING AUDIO & PODCASTS · VANCOUVER$22–42CPM STREAMING AUDIO & PODCASTS · MONTRÉAL$20–39CPM STREAMING AUDIO & PODCASTS · CALGARY$18–35CPMBILLBOARD · TORONTO$3,150–10,0004 weeks BILLBOARD · VANCOUVER$3,000–9,6004 weeks BILLBOARD · MONTRÉAL$2,750–8,8004 weeks BILLBOARD · CALGARY$2,500–8,0004 weeks RADIO · TORONTO$200–750per spot RADIO · VANCOUVER$200–700per spot RADIO · MONTRÉAL$150–650per spot RADIO · CALGARY$150–600per spot BROADCAST TV · TORONTO$400–3,750per spot BROADCAST TV · VANCOUVER$350–3,600per spot BROADCAST TV · MONTRÉAL$350–3,300per spot BROADCAST TV · CALGARY$300–3,000per spot TRANSIT · TORONTO$650–1,500per bus, 4 weeks TRANSIT · VANCOUVER$600–1,450per bus, 4 weeks TRANSIT · MONTRÉAL$550–1,300per bus, 4 weeks TRANSIT · CALGARY$500–1,200per bus, 4 weeks NEWSPAPER & PRINT · TORONTO$3,750–18,750per insertion NEWSPAPER & PRINT · VANCOUVER$3,600–18,000per insertion NEWSPAPER & PRINT · MONTRÉAL$3,300–16,500per insertion NEWSPAPER & PRINT · CALGARY$3,000–15,000per insertion MAGAZINES · TORONTO$6,250–37,500per issue MAGAZINES · VANCOUVER$6,000–36,000per issue MAGAZINES · MONTRÉAL$5,500–33,000per issue MAGAZINES · CALGARY$5,000–30,000per issue DIGITAL PUBLISHERS · TORONTO$1,250–10,000per article DIGITAL PUBLISHERS · VANCOUVER$1,200–9,600per article DIGITAL PUBLISHERS · MONTRÉAL$1,100–8,800per article DIGITAL PUBLISHERS · CALGARY$1,000–8,000per article CINEMA · TORONTO$63–250per screen, per week CINEMA · VANCOUVER$60–250per screen, per week CINEMA · MONTRÉAL$55–200per screen, per week CINEMA · CALGARY$50–200per screen, per week STREAMING TV · TORONTO$38–60CPM STREAMING TV · VANCOUVER$36–58CPM STREAMING TV · MONTRÉAL$33–53CPM STREAMING TV · CALGARY$30–48CPM STREAMING AUDIO & PODCASTS · TORONTO$23–44CPM STREAMING AUDIO & PODCASTS · VANCOUVER$22–42CPM STREAMING AUDIO & PODCASTS · MONTRÉAL$20–39CPM STREAMING AUDIO & PODCASTS · CALGARY$18–35CPM

Estimates · hover to pause · click for the price guide

Friday, October 9, 2026MediaBuy.ca

For media Get a media plan

4 outlets

Programmatic advertising in Canada

Programmatic display typically runs $4.00 to $12 (CPM), before regional adjustment. Per 1,000 impressions. Self-serve platforms are bought directly and aren't part of matched plans.

Programmatic prices by city: Toronto · Montréal · Vancouver · Calgary · Edmonton · Ottawa · Winnipeg · Québec City · Hamilton · Halifax · Victoria · Saskatoon

Outlet	Channel	Coverage	Audience	From (est.)	4-week range (est.)	Action
Postmedia Network (national digital network) Postmedia Network Network of 130+ brands · targeted display, video, native, first-party data	Programmatic	National	News readersBusiness decision-makersFood & lifestyle	$10per CPM	$2,000–15,000	Self-serve
Amazon Ads Amazon Sponsored products/brands on Amazon.ca, Amazon DSP, Prime Video ads	Programmatic	National	Parents & familiesHomeownersTech enthusiasts	$5per day	$500–10,000	Self-serve
StackAdapt StackAdapt (Toronto) Self-serve DSP: native, display, video, CTV, DOOH, audio	Programmatic	National	Business decision-makersFood & lifestyleTech enthusiasts	$10per CPM	$3,000–20,000	Self-serve
Loblaw Advance Loblaw Companies Retail media: PC Optimum data, onsite/offsite, in-store screens	Programmatic	National	Parents & familiesHomeownersWomen	$15per CPM	$10,000–50,000	Self-serve

All prices are estimates. Outlets set final rates.