Price guide:in
Streaming audio & podcasts advertising cost in Montréal
2026 rates · Updated October 2026 · Estimates
A host-read podcast ad in Montréal typically costs $20 to $39 (CPM). Most first campaigns start around $1,650.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| Host-read podcast ad | CPM | $20 | $39 |
| Streaming audio ad | CPM | $17 | $31 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Host-read versus produced spot.
- Show size and audience niche.
- Placement: pre-roll, mid-roll or post-roll.
Where to buy in Montréal
QUB radio
Digital talk radio & podcasts · audio pre-roll, sponsorships
From $20per CPM · est.
Cogeco Média Balado & numérique
Balados & écoute en ligne Cogeco · audio pré-roll, commandites
From $20per CPM · est.
Spotify Advertising (Canada)
Audio, video & podcast ads; self-serve Spotify Ad Studio · geo-targetable
From $250per campaign · est.
SiriusXM Canada
Satellite & streaming radio (Canadian channels incl. CBC Country, talk) · 30s spots, sponsorships
From $25per CPM · est.
iHeartRadio Canada
Streaming of Bell & Corus stations + podcasts · audio pre-roll, programmatic
From $25per CPM · est.
Bell Media Podcasts
Podcast network (CTV News, TSN, iHeart originals) · host reads, dynamic ads
From $20per CPM · est.
Corus Podcast Network (Curiouscast)
Podcast network · host reads, dynamic insertion
From $20per CPM · est.
Rogers Sports & Media Podcasts
Sportsnet, Maclean's & entertainment podcasts · host reads, dynamic ads
From $20per CPM · est.
CBC Podcasts
Podcasts on CBC Listen & third-party apps (CBC Radio itself is ad-free) · podcast sponsorships
From $20per CPM · est.
Stingray (in-store & digital audio advertising)
In-store music networks, Stingray Music apps, digital audio · audio spots
From $20per CPM · est.
TuneIn
Streaming radio aggregator (acquired by Stingray) · audio pre-roll, display
From $20per CPM · est.
Amazon Music Ads (Canada)
Ad-supported Amazon Music & Alexa · audio ads via Amazon DSP
From $25per CPM · est.
Common questions
How much does streaming audio & podcasts advertising cost in Montréal?
Expect $20 to $39 for a host-read podcast ad (CPM). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $1,650 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Montréal
Get matched with streaming audio & podcasts and other outlets that fit your budget.