17 outlets
Streaming audio & podcasts advertising in Canada
Host-read podcast ad typically runs $18 to $35 (CPM), before regional adjustment. Per 1,000 downloads or streams.
Streaming audio & podcasts prices by city: Toronto · Montréal · Vancouver · Calgary · Edmonton · Ottawa · Winnipeg · Québec City · Hamilton · Halifax · Victoria · Saskatoon
| Outlet | Channel | Coverage | Audience | From (est.) | 4-week range (est.) | Action |
|---|---|---|---|---|---|---|
| QUB radio Québecor Média Digital talk radio & podcasts · audio pre-roll, sponsorships | Streaming audio & podcasts | Greater Montréal, Québec City, Rest of Quebec | French-speakingNews readers | $20per CPM | $2,000–15,000 | Plan a campaign with QUB radio → |
| Spotify Advertising (Canada) Spotify Audio, video & podcast ads; self-serve Spotify Ad Studio · geo-targetable | Streaming audio & podcasts | National | Young adults 18–34Music listenersCommuters | $250per campaign | $1,000–20,000 | Plan a campaign with Spotify Advertising (Canada) → |
| SiriusXM Canada Sirius XM Canada Holdings Satellite & streaming radio (Canadian channels incl. CBC Country, talk) · 30s spots, sponsorships | Streaming audio & podcasts | National | CommutersCar buyersAffluent households | $25per CPM | $3,000–25,000 | Plan a campaign with SiriusXM Canada → |
| iHeartRadio Canada Bell Media (licensee) Streaming of Bell & Corus stations + podcasts · audio pre-roll, programmatic | Streaming audio & podcasts | National | Music listenersYoung adults 18–34Commuters | $25per CPM | $3,000–25,000 | Plan a campaign with iHeartRadio Canada → |
| Bell Media Podcasts Bell Media Podcast network (CTV News, TSN, iHeart originals) · host reads, dynamic ads | Streaming audio & podcasts | National | News readersSports fansEntertainment fans | $20per CPM | $2,000–15,000 | Plan a campaign with Bell Media Podcasts → |
| Corus Podcast Network (Curiouscast) Corus Entertainment Podcast network · host reads, dynamic insertion | Streaming audio & podcasts | National | Entertainment fansNews readersFood & lifestyle | $20per CPM | $2,000–15,000 | Plan a campaign with Corus Podcast Network (Curiouscast) → |
| Rogers Sports & Media Podcasts Rogers Sports & Media Sportsnet, Maclean's & entertainment podcasts · host reads, dynamic ads | Streaming audio & podcasts | National | Sports fansNews readers | $20per CPM | $2,000–15,000 | Plan a campaign with Rogers Sports & Media Podcasts → |
| CBC Podcasts CBC/Radio-Canada Podcasts on CBC Listen & third-party apps (CBC Radio itself is ad-free) · podcast sponsorships | Streaming audio & podcasts | National | News readersAffluent householdsEntertainment fans | $20per CPM | $2,000–15,000 | Plan a campaign with CBC Podcasts → |
| Stingray (in-store & digital audio advertising) Stingray Group In-store music networks, Stingray Music apps, digital audio · audio spots | Streaming audio & podcasts | National | Music listenersParents & familiesFood & lifestyle | $20per CPM | $2,000–15,000 | Plan a campaign with Stingray (in-store & digital audio advertising) → |
| TuneIn Stingray Group Streaming radio aggregator (acquired by Stingray) · audio pre-roll, display | Streaming audio & podcasts | National | Music listenersNews readersSports fans | $20per CPM | $2,000–15,000 | Plan a campaign with TuneIn → |
| Amazon Music Ads (Canada) Amazon Ad-supported Amazon Music & Alexa · audio ads via Amazon DSP | Streaming audio & podcasts | National | Music listenersParents & familiesTech enthusiasts | $25per CPM | $3,000–25,000 | Plan a campaign with Amazon Music Ads (Canada) → |
| Acast Canada Acast Podcast marketplace · dynamic insertion, host reads | Streaming audio & podcasts | National | Entertainment fansNews readersYoung adults 18–34 | $20per CPM | $2,000–15,000 | Plan a campaign with Acast Canada → |
| Frequency Podcast Network Frequency Podcast Network Canadian independent podcast network · host reads, sponsorships | Streaming audio & podcasts | National | Entertainment fansFood & lifestyleWomen | $20per CPM | $2,000–15,000 | Plan a campaign with Frequency Podcast Network → |
| SiriusXM Media podcasts (Canada) Sirius XM Holdings Podcast & streaming network ads · host reads, dynamic | Streaming audio & podcasts | National | Entertainment fansYoung adults 18–34 | $20per CPM | $2,000–15,000 | Plan a campaign with SiriusXM Media podcasts (Canada) → |
| Cogeco Média Balado & numérique Cogeco Media Balados & écoute en ligne Cogeco · audio pré-roll, commandites | Streaming audio & podcasts | Greater Montréal, Québec City, Rest of Quebec | French-speakingNews readers | $20per CPM | $2,000–15,000 | Plan a campaign with Cogeco Média Balado & numérique → |
| Radio-Canada OHdio balados CBC/Radio-Canada Balados (commandites limitées) · commandites | Streaming audio & podcasts | National | French-speakingNews readers | $20per CPM | $2,000–15,000 | Plan a campaign with Radio-Canada OHdio balados → |
| SoundCloud Ads (Canada) SoundCloud Music streaming audio ads · programmatic | Streaming audio & podcasts | National | Young adults 18–34Music listeners | $20per CPM | $2,000–15,000 | Plan a campaign with SoundCloud Ads (Canada) → |
All prices are estimates. Outlets set final rates.