Price guide:in
Radio advertising cost in Calgary
2026 rates · Updated October 2026 · Estimates
A 30s spot, drive time in Calgary typically costs $150 to $600 (per spot). Most first campaigns start around $2,000.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| 30s spot, drive time | per spot | $150 | $600 |
| 30s spot, midday | per spot | $60 | $250 |
| Weekly package (20–30 spots) | per week | $1,500 | $6,000 |
| Live read / sponsorship | per week | $2,000 | $8,000 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Daypart: morning and afternoon drive are the most expensive slots.
- Station ranking in Numeris ratings.
- Package size; weekly bundles bring the per-spot price down.
- Live reads by on-air hosts cost more than produced spots.
Where to buy in Calgary
Q107 Calgary
Classic rock · 30s spots, live reads, contests
From $150per spot · est.
Country 105
Country · 30s spots, live reads, contests
From $150per spot · est.
770 CHQR
News/talk · 30s spots, sponsorships, live reads
From $150per spot · est.
KiSS 95.9 Calgary
CHR/AC · 30s spots, live reads, contests
From $150per spot · est.
JACK 96.9 Calgary
Adult hits · 30s spots, live reads, contests
From $150per spot · est.
Virgin Radio 98.5 Calgary
CHR · 30s spots, live reads, contests
From $150per spot · est.
CJAY 92
Active rock · 30s spots, live reads, contests
From $150per spot · est.
Soft Rock 97.7 (CHUP)
Soft adult contemporary · 30s spots, live reads, contests
From $90per spot · est.
90.3 AMP Radio
CHR · 30s spots, live reads, contests
From $90per spot · est.
XL103 Calgary
Classic hits · 30s spots, live reads, contests
From $90per spot · est.
RED FM 106.7 Calgary
South Asian talk & music · 30s spots
From $60per spot · est.
Common questions
How much does radio advertising cost in Calgary?
Expect $150 to $600 for a 30s spot, drive time (per spot). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $2,000 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Calgary
Get matched with radio and other outlets that fit your budget.