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TYPICAL RATES · CAD
BILLBOARD · TORONTO$3,150–10,0004 weeksBILLBOARD · VANCOUVER$3,000–9,6004 weeksBILLBOARD · MONTRÉAL$2,750–8,8004 weeksBILLBOARD · CALGARY$2,500–8,0004 weeksRADIO · TORONTO$200–750per spotRADIO · VANCOUVER$200–700per spotRADIO · MONTRÉAL$150–650per spotRADIO · CALGARY$150–600per spotBROADCAST TV · TORONTO$400–3,750per spotBROADCAST TV · VANCOUVER$350–3,600per spotBROADCAST TV · MONTRÉAL$350–3,300per spotBROADCAST TV · CALGARY$300–3,000per spotTRANSIT · TORONTO$650–1,500per bus, 4 weeksTRANSIT · VANCOUVER$600–1,450per bus, 4 weeksTRANSIT · MONTRÉAL$550–1,300per bus, 4 weeksTRANSIT · CALGARY$500–1,200per bus, 4 weeksNEWSPAPER & PRINT · TORONTO$3,750–18,750per insertionNEWSPAPER & PRINT · VANCOUVER$3,600–18,000per insertionNEWSPAPER & PRINT · MONTRÉAL$3,300–16,500per insertionNEWSPAPER & PRINT · CALGARY$3,000–15,000per insertionMAGAZINES · TORONTO$6,250–37,500per issueMAGAZINES · VANCOUVER$6,000–36,000per issueMAGAZINES · MONTRÉAL$5,500–33,000per issueMAGAZINES · CALGARY$5,000–30,000per issueDIGITAL PUBLISHERS · TORONTO$1,250–10,000per articleDIGITAL PUBLISHERS · VANCOUVER$1,200–9,600per articleDIGITAL PUBLISHERS · MONTRÉAL$1,100–8,800per articleDIGITAL PUBLISHERS · CALGARY$1,000–8,000per articleCINEMA · TORONTO$63–250per screen, per weekCINEMA · VANCOUVER$60–250per screen, per weekCINEMA · MONTRÉAL$55–200per screen, per weekCINEMA · CALGARY$50–200per screen, per weekSTREAMING TV · TORONTO$38–60CPMSTREAMING TV · VANCOUVER$36–58CPMSTREAMING TV · MONTRÉAL$33–53CPMSTREAMING TV · CALGARY$30–48CPMSTREAMING AUDIO & PODCASTS · TORONTO$23–44CPMSTREAMING AUDIO & PODCASTS · VANCOUVER$22–42CPMSTREAMING AUDIO & PODCASTS · MONTRÉAL$20–39CPMSTREAMING AUDIO & PODCASTS · CALGARY$18–35CPM
Estimates · hover to pause · click for the price guide
Friday, October 9, 2026
Price guide:in

Radio advertising cost in Ottawa

2026 rates · Updated October 2026 · Estimates

A 30s spot, drive time in Ottawa typically costs $150 to $600 (per spot). Most first campaigns start around $2,000.

Prices by format

FormatUnitLow (est.)High (est.)
30s spot, drive timeper spot$150$600
30s spot, middayper spot$60$250
Weekly package (20–30 spots)per week$1,500$6,000
Live read / sponsorshipper week$2,000$8,000

Estimated direct-booking ranges, before agency fees, production and tax.

What changes the price

  • Daypart: morning and afternoon drive are the most expensive slots.
  • Station ranking in Numeris ratings.
  • Package size; weekly bundles bring the per-spot price down.
  • Live reads by on-air hosts cost more than produced spots.

Common questions

How much does radio advertising cost in Ottawa?

Expect $150 to $600 for a 30s spot, drive time (per spot). These are planning estimates; outlets quote final rates.

What is the minimum budget?

About $2,000 for a first campaign.

Do I need an agency?

No. Build a plan here and the outlets' own representatives contact you with quotes.

How far ahead should I book?

Two to four weeks is typical.

Plan a campaign in Ottawa

Get matched with radio and other outlets that fit your budget.

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