Price guide:in
Transit advertising cost in Montréal
2026 rates · Updated October 2026 · Estimates
A bus king (side) in Montréal typically costs $550 to $1,300 (per bus, 4 weeks). Most first campaigns start around $2,750.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| Bus king (side) | per bus, 4 weeks | $550 | $1,300 |
| Interior cards | per 100 cards, 4 weeks | $900 | $2,750 |
| Station domination | 4 weeks | $16,500 | $66,000 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Route and ridership: downtown routes cost more.
- Number of vehicles; most packages start at 10 buses.
- Printing and installation are billed separately.
Where to buy in Montréal
Common questions
How much does transit advertising cost in Montréal?
Expect $550 to $1,300 for a bus king (side) (per bus, 4 weeks). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $2,750 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Four to eight weeks for prime locations.
Plan a campaign in Montréal
Get matched with transit and other outlets that fit your budget.