Price guide:in
Radio advertising cost in Toronto
2026 rates · Updated October 2026 · Estimates
A 30s spot, drive time in Toronto typically costs $200 to $750 (per spot). Most first campaigns start around $2,500.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| 30s spot, drive time | per spot | $200 | $750 |
| 30s spot, midday | per spot | $75 | $300 |
| Weekly package (20–30 spots) | per week | $1,900 | $7,500 |
| Live read / sponsorship | per week | $2,500 | $10,000 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Daypart: morning and afternoon drive are the most expensive slots.
- Station ranking in Numeris ratings.
- Package size; weekly bundles bring the per-spot price down.
- Live reads by on-air hosts cost more than produced spots.
Where to buy in Toronto
CHFI 98.1
Soft adult contemporary · 30s spots, live reads, contests
From $300per spot · est.
KiSS 92.5
Contemporary hit radio · 30s spots, live reads, contests
From $300per spot · est.
680 NewsRadio Toronto
All-news, traffic & weather on the 1s · 30s spots, traffic sponsorships
From $300per spot · est.
Sportsnet 590 The FAN
Sports talk, Blue Jays & Leafs · 30s spots, game sponsorships
From $150per spot · est.
CHUM 104.5
Hot adult contemporary · 30s spots, live reads, contests
From $300per spot · est.
Virgin Radio 99.9
Contemporary hit radio · 30s spots, live reads, contests
From $300per spot · est.
Newstalk 1010
News/talk · 30s spots, sponsorships, live reads
From $150per spot · est.
TSN 1050
Sports talk & play-by-play · 30s spots, sponsorships
From $90per spot · est.
Q107 Toronto
Classic rock · 30s spots, live reads, contests
From $150per spot · est.
102.1 the Edge
Alternative rock · 30s spots, live reads, contests
From $150per spot · est.
640 Toronto (CFMJ)
News/talk · 30s spots, sponsorships, live reads
From $90per spot · est.
Boom 97.3
Classic hits (70s-90s) · 30s spots, live reads, contests
From $150per spot · est.
Common questions
How much does radio advertising cost in Toronto?
Expect $200 to $750 for a 30s spot, drive time (per spot). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $2,500 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Toronto
Get matched with radio and other outlets that fit your budget.