Price guide:in
Radio advertising cost in Victoria
2026 rates · Updated October 2026 · Estimates
A 30s spot, drive time in Victoria typically costs $150 to $500 (per spot). Most first campaigns start around $2,000.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| 30s spot, drive time | per spot | $150 | $500 |
| 30s spot, midday | per spot | $51 | $200 |
| Weekly package (20–30 spots) | per week | $1,300 | $5,100 |
| Live read / sponsorship | per week | $1,700 | $6,800 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Daypart: morning and afternoon drive are the most expensive slots.
- Station ranking in Numeris ratings.
- Package size; weekly bundles bring the per-spot price down.
- Live reads by on-air hosts cost more than produced spots.
Where to buy in Victoria
CFAX 1070
News/talk · 30s spots, sponsorships, live reads
From $55per spot · est.
The Q! 100.3
Classic & active rock · 30s spots, live reads, contests
From $55per spot · est.
Ocean 98.5
Adult contemporary · 30s spots, live reads, contests
From $55per spot · est.
JACK 103.1 Victoria
Adult hits · 30s spots, live reads, contests
From $55per spot · est.
Vista Radio (national small-market network)
100+ local stations incl. 21 ex-Bell BC stations acquired 2024 · 30s spots, network buys
From $25per spot · est.
Common questions
How much does radio advertising cost in Victoria?
Expect $150 to $500 for a 30s spot, drive time (per spot). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $2,000 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Victoria
Get matched with radio and other outlets that fit your budget.