Price guide:in
Digital publishers advertising cost in Victoria
2026 rates · Updated October 2026 · Estimates
A sponsored article in Victoria typically costs $850 to $6,800 (per article). Most first campaigns start around $1,000.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| Sponsored article | per article | $850 | $6,800 |
| Display banners | CPM | $6.80 | $17 |
| Newsletter sponsorship | per send | $450 | $3,000 |
| Social post on publisher account | per post | $350 | $2,550 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Audience size and how local it is.
- Format: sponsored stories cost more than banners.
- Bundles with newsletters and social posts.
Where to buy in Victoria
Black Press Media network
150+ community titles · network print & digital buys, sponsored content
From $10per CPM · est.
Driving.ca
Automotive site · display, video, sponsored reviews
From $2,000per post · est.
Windspeaker
Indigenous news site · display, sponsored content
From $12per CPM · est.
Narcity
Millennial/Gen Z digital publisher · sponsored articles, social, video
From $3,000per post · est.
MobileSyrup
Tech news site · display, sponsored reviews, newsletters
From $2,000per post · est.
Exclaim!
Music & culture site · display, sponsored content
From $12per CPM · est.
The Weather Network
Weather site & app · display, video, weather-triggered ads
From $10per CPM · est.
CBC.ca / Radio-Canada.ca (digital)
National news sites, apps & Gem · display, video, branded content
From $10per CPM · est.
CTVNews.ca
National news site & app · display, video pre-roll
From $10per CPM · est.
Global News (digital)
National/local news site · display, video
From $10per CPM · est.
Yahoo Canada
News, finance & mail portal · display, native, video
From $10per CPM · est.
AutoTrader.ca
Auto marketplace · display, dealer listings, sponsored content
From $10per CPM · est.
Common questions
How much does digital publishers advertising cost in Victoria?
Expect $850 to $6,800 for a sponsored article (per article). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $1,000 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Victoria
Get matched with digital publishers and other outlets that fit your budget.