Price guide:in
Newspaper & print advertising cost in Toronto
2026 rates · Updated October 2026 · Estimates
A full page, daily paper in Toronto typically costs $3,750 to $18,750 (per insertion). Most first campaigns start around $1,250.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| Full page, daily paper | per insertion | $3,750 | $18,750 |
| Quarter page | per insertion | $1,000 | $4,400 |
| Community paper, full page | per insertion | $500 | $1,900 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Circulation and section (front section, business, weekend).
- Colour versus black and white.
- Frequency discounts for multiple insertions.
Where to buy in Toronto
Toronto Sun
Daily newspaper & site · print display, homepage takeovers, sponsored content
From $1,200per insertion · est.
Toronto Star
Daily newspaper & site · print display, digital, Star Content Studio
From $1,800per insertion · est.
Today Commercial News
Chinese-language weekly · print display, advertorials
From $250per insertion · est.
Punjabi Post
Punjabi daily & site · print display, digital
From $250per insertion · est.
Hamdard Weekly
Punjabi weekly, web TV & site · display, video
From $250per insertion · est.
Ajit Weekly
Punjabi weekly · print display
From $250per insertion · est.
Weekly Voice
South Asian English weekly & site · print, digital
From $250per insertion · est.
Desi News
South Asian monthly magazine · print display
From $250per insertion · est.
The Philippine Reporter
Filipino-Canadian paper & site · print display
From $250per insertion · est.
Balita
Filipino-Canadian paper & site · print display, digital
From $250per insertion · est.
Corriere Canadese
Italian-Canadian daily & site · print, digital
From $250per insertion · est.
Milénio Stadium
Portuguese-Canadian weekly & site · print display, digital
From $250per insertion · est.
Common questions
How much does newspaper & print advertising cost in Toronto?
Expect $3,750 to $18,750 for a full page, daily paper (per insertion). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $1,250 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Toronto
Get matched with newspaper & print and other outlets that fit your budget.