Price guide:in
Newspaper & print advertising cost in Calgary
2026 rates · Updated October 2026 · Estimates
A full page, daily paper in Calgary typically costs $3,000 to $15,000 (per insertion). Most first campaigns start around $1,000.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| Full page, daily paper | per insertion | $3,000 | $15,000 |
| Quarter page | per insertion | $800 | $3,500 |
| Community paper, full page | per insertion | $400 | $1,500 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Circulation and section (front section, business, weekend).
- Colour versus black and white.
- Frequency discounts for multiple insertions.
Where to buy in Calgary
Calgary Herald
Daily newspaper & site · print display, homepage takeovers, sponsored content
From $1,200per insertion · est.
Calgary Sun
Daily newspaper & site · print display, homepage takeovers, sponsored content
From $800per insertion · est.
National Post
National daily & site · print display, Financial Post, digital, sponsored content
From $2,500per insertion · est.
The Globe and Mail
National daily & site · print, digital, Globe Content Studio, newsletters
From $3,000per insertion · est.
Common questions
How much does newspaper & print advertising cost in Calgary?
Expect $3,000 to $15,000 for a full page, daily paper (per insertion). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $1,000 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Calgary
Get matched with newspaper & print and other outlets that fit your budget.