Price guide:in
Digital publishers advertising cost in Montréal
2026 rates · Updated October 2026 · Estimates
A sponsored article in Montréal typically costs $1,100 to $8,800 (per article). Most first campaigns start around $1,100.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| Sponsored article | per article | $1,100 | $8,800 |
| Display banners | CPM | $8.80 | $22 |
| Newsletter sponsorship | per send | $550 | $3,850 |
| Social post on publisher account | per post | $450 | $3,300 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Audience size and how local it is.
- Format: sponsored stories cost more than banners.
- Bundles with newsletters and social posts.
Where to buy in Montréal
La Presse
Digital news app & site · display, Xtra sponsored content, video
From $3,000per post · est.
24 heures
Youth-oriented digital news · display, social, sponsored content
From $2,000per post · est.
Narcity Québec
French digital publisher · sponsored articles, social, video
From $2,000per post · est.
MTL Blog
Montréal city publisher · sponsored articles, social
From $2,000per post · est.
Daily Hive
Urban digital publisher · sponsored content, display, social, video
From $3,000per post · est.
Cult MTL
Arts & culture site · display, sponsored content
From $12per CPM · est.
Urbania
Youth culture publisher · branded content, video, social
From $2,000per post · est.
MétéoMédia
Weather site & app · display, video, weather-triggered ads
From $10per CPM · est.
Uber Advertising
In-app Journey Ads & Uber Eats sponsored listings
From $10per CPM · est.
Driving.ca
Automotive site · display, video, sponsored reviews
From $2,000per post · est.
Windspeaker
Indigenous news site · display, sponsored content
From $12per CPM · est.
Narcity
Millennial/Gen Z digital publisher · sponsored articles, social, video
From $3,000per post · est.
Common questions
How much does digital publishers advertising cost in Montréal?
Expect $1,100 to $8,800 for a sponsored article (per article). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $1,100 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Montréal
Get matched with digital publishers and other outlets that fit your budget.