Price guide:in
Digital publishers advertising cost in Toronto
2026 rates · Updated October 2026 · Estimates
A sponsored article in Toronto typically costs $1,250 to $10,000 (per article). Most first campaigns start around $1,250.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| Sponsored article | per article | $1,250 | $10,000 |
| Display banners | CPM | $10 | $25 |
| Newsletter sponsorship | per send | $650 | $4,400 |
| Social post on publisher account | per post | $500 | $3,750 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Audience size and how local it is.
- Format: sponsored stories cost more than banners.
- Bundles with newsletters and social posts.
Where to buy in Toronto
Metroland community sites (YorkRegion.com, DurhamRegion.com, InsideHalton.com, Mississauga.com)
Hyperlocal news sites (print ended 2023) · display, sponsored content, newsletters
From $12per CPM · est.
NewmarketToday
Local news site · display, sponsored content, newsletters, obituaries
From $12per CPM · est.
TorontoToday
Local news site · display, sponsored content, newsletters, obituaries
From $12per CPM · est.
Daily Hive
Urban digital publisher · sponsored content, display, social, video
From $3,000per post · est.
blogTO
Toronto city guide & news · sponsored posts, social, display
From $3,000per post · est.
Curiocity
City lifestyle publisher · sponsored articles, social
From $2,000per post · est.
Sing Tao Daily (Canada)
Chinese news site & app (print ended 2022) · display, advertorials
From $150per week · est.
51.ca
Chinese community portal · display, classifieds, advertorials
From $150per week · est.
YorkBBS
Chinese forum & classifieds · display, advertorials
From $150per week · est.
iask.ca (Canada Home)
Chinese news portal · display, advertorials
From $150per week · est.
CanIndia News
Indo-Canadian news · print & digital display
From $150per week · est.
Uber Advertising
In-app Journey Ads & Uber Eats sponsored listings
From $10per CPM · est.
Common questions
How much does digital publishers advertising cost in Toronto?
Expect $1,250 to $10,000 for a sponsored article (per article). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $1,250 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Toronto
Get matched with digital publishers and other outlets that fit your budget.