TYPICAL RATES · CAD

BILLBOARD · TORONTO$3,150–10,0004 weeks BILLBOARD · VANCOUVER$3,000–9,6004 weeks BILLBOARD · MONTRÉAL$2,750–8,8004 weeks BILLBOARD · CALGARY$2,500–8,0004 weeks RADIO · TORONTO$200–750per spot RADIO · VANCOUVER$200–700per spot RADIO · MONTRÉAL$150–650per spot RADIO · CALGARY$150–600per spot BROADCAST TV · TORONTO$400–3,750per spot BROADCAST TV · VANCOUVER$350–3,600per spot BROADCAST TV · MONTRÉAL$350–3,300per spot BROADCAST TV · CALGARY$300–3,000per spot TRANSIT · TORONTO$650–1,500per bus, 4 weeks TRANSIT · VANCOUVER$600–1,450per bus, 4 weeks TRANSIT · MONTRÉAL$550–1,300per bus, 4 weeks TRANSIT · CALGARY$500–1,200per bus, 4 weeks NEWSPAPER & PRINT · TORONTO$3,750–18,750per insertion NEWSPAPER & PRINT · VANCOUVER$3,600–18,000per insertion NEWSPAPER & PRINT · MONTRÉAL$3,300–16,500per insertion NEWSPAPER & PRINT · CALGARY$3,000–15,000per insertion MAGAZINES · TORONTO$6,250–37,500per issue MAGAZINES · VANCOUVER$6,000–36,000per issue MAGAZINES · MONTRÉAL$5,500–33,000per issue MAGAZINES · CALGARY$5,000–30,000per issue DIGITAL PUBLISHERS · TORONTO$1,250–10,000per article DIGITAL PUBLISHERS · VANCOUVER$1,200–9,600per article DIGITAL PUBLISHERS · MONTRÉAL$1,100–8,800per article DIGITAL PUBLISHERS · CALGARY$1,000–8,000per article CINEMA · TORONTO$63–250per screen, per week CINEMA · VANCOUVER$60–250per screen, per week CINEMA · MONTRÉAL$55–200per screen, per week CINEMA · CALGARY$50–200per screen, per week STREAMING TV · TORONTO$38–60CPM STREAMING TV · VANCOUVER$36–58CPM STREAMING TV · MONTRÉAL$33–53CPM STREAMING TV · CALGARY$30–48CPM STREAMING AUDIO & PODCASTS · TORONTO$23–44CPM STREAMING AUDIO & PODCASTS · VANCOUVER$22–42CPM STREAMING AUDIO & PODCASTS · MONTRÉAL$20–39CPM STREAMING AUDIO & PODCASTS · CALGARY$18–35CPMBILLBOARD · TORONTO$3,150–10,0004 weeks BILLBOARD · VANCOUVER$3,000–9,6004 weeks BILLBOARD · MONTRÉAL$2,750–8,8004 weeks BILLBOARD · CALGARY$2,500–8,0004 weeks RADIO · TORONTO$200–750per spot RADIO · VANCOUVER$200–700per spot RADIO · MONTRÉAL$150–650per spot RADIO · CALGARY$150–600per spot BROADCAST TV · TORONTO$400–3,750per spot BROADCAST TV · VANCOUVER$350–3,600per spot BROADCAST TV · MONTRÉAL$350–3,300per spot BROADCAST TV · CALGARY$300–3,000per spot TRANSIT · TORONTO$650–1,500per bus, 4 weeks TRANSIT · VANCOUVER$600–1,450per bus, 4 weeks TRANSIT · MONTRÉAL$550–1,300per bus, 4 weeks TRANSIT · CALGARY$500–1,200per bus, 4 weeks NEWSPAPER & PRINT · TORONTO$3,750–18,750per insertion NEWSPAPER & PRINT · VANCOUVER$3,600–18,000per insertion NEWSPAPER & PRINT · MONTRÉAL$3,300–16,500per insertion NEWSPAPER & PRINT · CALGARY$3,000–15,000per insertion MAGAZINES · TORONTO$6,250–37,500per issue MAGAZINES · VANCOUVER$6,000–36,000per issue MAGAZINES · MONTRÉAL$5,500–33,000per issue MAGAZINES · CALGARY$5,000–30,000per issue DIGITAL PUBLISHERS · TORONTO$1,250–10,000per article DIGITAL PUBLISHERS · VANCOUVER$1,200–9,600per article DIGITAL PUBLISHERS · MONTRÉAL$1,100–8,800per article DIGITAL PUBLISHERS · CALGARY$1,000–8,000per article CINEMA · TORONTO$63–250per screen, per week CINEMA · VANCOUVER$60–250per screen, per week CINEMA · MONTRÉAL$55–200per screen, per week CINEMA · CALGARY$50–200per screen, per week STREAMING TV · TORONTO$38–60CPM STREAMING TV · VANCOUVER$36–58CPM STREAMING TV · MONTRÉAL$33–53CPM STREAMING TV · CALGARY$30–48CPM STREAMING AUDIO & PODCASTS · TORONTO$23–44CPM STREAMING AUDIO & PODCASTS · VANCOUVER$22–42CPM STREAMING AUDIO & PODCASTS · MONTRÉAL$20–39CPM STREAMING AUDIO & PODCASTS · CALGARY$18–35CPM

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51.ca

Digital publishers · 51.ca Media · Toronto

Digital publishers✓ Listing checked

Estimated rates

Starting price	$150 per week
Typical 4-week campaign	$500 – $3,000
How it’s sold	Per 1,000 impressions or sponsored post

Estimated rates. MediaBuy.ca planning estimates, not a published rate card. 51.ca sets final prices.

Formats

Chinese community portal · display, classifieds, advertorials

Coverage

Greater Toronto Area

Primary market: Toronto. Language: Chinese.

Audience

Chinese-speakingHomeownersParents & families

Owner and website

51.ca Media · 51.ca

Digital publishers advertising cost in Toronto →