Price guide:in
Broadcast TV advertising cost in Toronto
2026 rates · Updated October 2026 · Estimates
A 30s spot, local news in Toronto typically costs $400 to $3,750 (per spot). Most first campaigns start around $6,250.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| 30s spot, local news | per spot | $400 | $3,750 |
| 30s spot, prime time | per spot | $1,900 | $18,750 |
| Live sports spot | per spot | $1,250 | $31,250 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Program and daypart: news and live sports cost the most.
- Local versus national feed.
- Season: Q4 and playoff periods carry premiums.
Where to buy in Toronto
CTV Toronto (CFTO)
Local news & primetime · 30s spots, sponsorships
From $1,200per spot · est.
CP24
24-hr local news, traffic & weather · 30s spots, crawl sponsorships
From $600per spot · est.
Citytv Toronto (CITY)
Local news, Breakfast Television, US primetime · 30s spots
From $1,200per spot · est.
OMNI Television
Multilingual news & programming (Cantonese, Mandarin, Punjabi, Italian, Portuguese, Filipino, more) · 30s spots
From $200per spot · est.
Global Toronto (CIII)
Local news & primetime · 30s spots
From $1,200per spot · est.
CHCH TV Hamilton
Independent local news (Golden Horseshoe) · 30s spots
From $300per spot · est.
YES TV
Faith & family programming · 30s spots
From $200per spot · est.
CTV (national network)
#1 conventional network: primetime, news, NFL/Super Bowl · 30s spots, sponsorships
From $1,500per spot · est.
CTV2
Secondary network (Ottawa, Atlantic, Alberta, BC) · 30s spots
From $700per spot · est.
TSN
Sports: NHL, CFL, NFL, curling, world juniors · 30s spots, sponsorships
From $1,500per spot · est.
RDS
Sports francophone, Canadiens hockey · 30s spots, commandites
From $1,500per spot · est.
CTV News Channel
24-hr national news · 30s spots
From $700per spot · est.
Common questions
How much does broadcast tv advertising cost in Toronto?
Expect $400 to $3,750 for a 30s spot, local news (per spot). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $6,250 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Toronto
Get matched with broadcast tv and other outlets that fit your budget.