Price guide:in
Radio advertising cost in Montréal
2026 rates · Updated October 2026 · Estimates
A 30s spot, drive time in Montréal typically costs $150 to $650 (per spot). Most first campaigns start around $2,200.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| 30s spot, drive time | per spot | $150 | $650 |
| 30s spot, midday | per spot | $66 | $300 |
| Weekly package (20–30 spots) | per week | $1,650 | $6,600 |
| Live read / sponsorship | per week | $2,200 | $8,800 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Daypart: morning and afternoon drive are the most expensive slots.
- Station ranking in Numeris ratings.
- Package size; weekly bundles bring the per-spot price down.
- Live reads by on-air hosts cost more than produced spots.
Where to buy in Montréal
98.5 Montréal
Talk/information, Canadiens hockey · 30s spots, commandites
From $300per spot · est.
Rythme FM 105.7
Adulte contemporain · 30s spots, concours
From $300per spot · est.
CKOI 96.9
Hits & humour · 30s spots, concours
From $150per spot · est.
The Beat 92.5
Hit music (English) · 30s spots, live reads, contests
From $150per spot · est.
Énergie 94.3 Montréal
Rock/hits · 30s spots, concours
From $150per spot · est.
Rouge 107.3 Montréal
Adulte contemporain · 30s spots, concours
From $150per spot · est.
CJAD 800
English news/talk · 30s spots, sponsorships, live reads
From $150per spot · est.
CHOM 97.7
Rock · 30s spots, live reads, contests
From $150per spot · est.
Virgin Radio 96 Montréal
CHR (English) · 30s spots, live reads, contests
From $150per spot · est.
TSN 690 Montréal
English sports talk · 30s spots, sponsorships
From $90per spot · est.
CFMB 1280 Radio Montréal
Multilingual/ethnic programming · 30s spots, block sponsorships
From $60per spot · est.
Common questions
How much does radio advertising cost in Montréal?
Expect $150 to $650 for a 30s spot, drive time (per spot). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $2,200 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Montréal
Get matched with radio and other outlets that fit your budget.