Price guide:in
Radio advertising cost in Saskatoon
2026 rates · Updated October 2026 · Estimates
A 30s spot, drive time in Saskatoon typically costs $100 to $500 (per spot). Most first campaigns start around $2,000.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| 30s spot, drive time | per spot | $100 | $500 |
| 30s spot, midday | per spot | $48 | $200 |
| Weekly package (20–30 spots) | per week | $1,200 | $4,800 |
| Live read / sponsorship | per week | $1,600 | $6,400 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Daypart: morning and afternoon drive are the most expensive slots.
- Station ranking in Numeris ratings.
- Package size; weekly bundles bring the per-spot price down.
- Live reads by on-air hosts cost more than produced spots.
Where to buy in Saskatoon
Golden West Broadcasting (Prairie network)
Community radio network in 40+ rural/small markets · 30s spots, network buys
From $25per spot · est.
650 CKOM
News/talk · 30s spots, sponsorships, live reads
From $55per spot · est.
C95
CHR/AC · 30s spots, live reads, contests
From $55per spot · est.
Rock 102
Rock · 30s spots, live reads, contests
From $55per spot · est.
CJWW 600
Country/agriculture talk · 30s spots, farm sponsorships
From $30per spot · est.
980 CJME
News/talk · 30s spots, sponsorships, live reads
From $55per spot · est.
Z99
CHR/AC · 30s spots, live reads, contests
From $55per spot · est.
620 CKRM
Country, sports & Roughriders · 30s spots
From $55per spot · est.
104.9 The Wolf
Rock · 30s spots, live reads, contests
From $55per spot · est.
Common questions
How much does radio advertising cost in Saskatoon?
Expect $100 to $500 for a 30s spot, drive time (per spot). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $2,000 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Saskatoon
Get matched with radio and other outlets that fit your budget.