Price guide:in
Billboard advertising cost in Toronto
2026 rates · Updated October 2026 · Estimates
A digital billboard in Toronto typically costs $3,150 to $10,000 (4 weeks). Most first campaigns start around $3,125.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| Digital billboard | 4 weeks | $3,150 | $10,000 |
| Static poster | 4 weeks | $1,500 | $5,000 |
| Spectacular / wallscape | 4 weeks | $12,500 | $50,000 |
| Transit shelter | 4 weeks | $500 | $1,500 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Location and traffic counts: highway and downtown faces cost the most.
- Digital boards rotate 6–8 advertisers; static boards are yours alone for the period.
- Spring and fall book up first; December is the most expensive month.
- Production and installation for static vinyl adds $300–$1,500.
Where to buy in Toronto
Toronto Pearson Airport Media
Airport digital & static displays, terminal dominations
From $4,000per 4 weeks · est.
Astral — Digital & Street Furniture
Digital boards, transit shelters, City of Toronto street furniture, urban columns
From $2,500per 4 weeks · est.
Branded Cities Canada
Premium spectaculars & large-format digital
From $2,500per 4 weeks · est.
Captivate
Elevator screens in office towers
From $1,000per 4 weeks · est.
Newad
Bar, restaurant & campus place-based screens/posters
From $1,000per 4 weeks · est.
Spectacular Media
Indoor/washroom & venue posters
From $1,000per 4 weeks · est.
PATTISON Outdoor — Billboards & Posters
Static billboards, posters, wallscapes in 90+ markets
From $1,500per 4 weeks · est.
PATTISON Outdoor — Digital
Digital billboards & large-format DOOH, programmatic available
From $2,500per 4 weeks · est.
PATTISON Onestop
Place-based screens in office towers, malls & residential elevators
From $1,000per 4 weeks · est.
Astral — Billboards & Posters
Static billboards, posters, spectaculars
From $1,500per 4 weeks · est.
Astral (former OUTFRONT Media Canada inventory)
Former OUTFRONT billboards, transit & digital assets now sold via Astral
From $1,500per 4 weeks · est.
Cieslok Media
Billboards & digital boards (strong in Ontario & rural highway)
From $1,500per 4 weeks · est.
Common questions
How much does billboard advertising cost in Toronto?
Expect $3,150 to $10,000 for a digital billboard (4 weeks). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $3,125 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Four to eight weeks for prime locations.
Plan a campaign in Toronto
Get matched with billboard and other outlets that fit your budget.