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TYPICAL RATES · CAD
BILLBOARD · TORONTO$3,150–10,0004 weeksBILLBOARD · VANCOUVER$3,000–9,6004 weeksBILLBOARD · MONTRÉAL$2,750–8,8004 weeksBILLBOARD · CALGARY$2,500–8,0004 weeksRADIO · TORONTO$200–750per spotRADIO · VANCOUVER$200–700per spotRADIO · MONTRÉAL$150–650per spotRADIO · CALGARY$150–600per spotBROADCAST TV · TORONTO$400–3,750per spotBROADCAST TV · VANCOUVER$350–3,600per spotBROADCAST TV · MONTRÉAL$350–3,300per spotBROADCAST TV · CALGARY$300–3,000per spotTRANSIT · TORONTO$650–1,500per bus, 4 weeksTRANSIT · VANCOUVER$600–1,450per bus, 4 weeksTRANSIT · MONTRÉAL$550–1,300per bus, 4 weeksTRANSIT · CALGARY$500–1,200per bus, 4 weeksNEWSPAPER & PRINT · TORONTO$3,750–18,750per insertionNEWSPAPER & PRINT · VANCOUVER$3,600–18,000per insertionNEWSPAPER & PRINT · MONTRÉAL$3,300–16,500per insertionNEWSPAPER & PRINT · CALGARY$3,000–15,000per insertionMAGAZINES · TORONTO$6,250–37,500per issueMAGAZINES · VANCOUVER$6,000–36,000per issueMAGAZINES · MONTRÉAL$5,500–33,000per issueMAGAZINES · CALGARY$5,000–30,000per issueDIGITAL PUBLISHERS · TORONTO$1,250–10,000per articleDIGITAL PUBLISHERS · VANCOUVER$1,200–9,600per articleDIGITAL PUBLISHERS · MONTRÉAL$1,100–8,800per articleDIGITAL PUBLISHERS · CALGARY$1,000–8,000per articleCINEMA · TORONTO$63–250per screen, per weekCINEMA · VANCOUVER$60–250per screen, per weekCINEMA · MONTRÉAL$55–200per screen, per weekCINEMA · CALGARY$50–200per screen, per weekSTREAMING TV · TORONTO$38–60CPMSTREAMING TV · VANCOUVER$36–58CPMSTREAMING TV · MONTRÉAL$33–53CPMSTREAMING TV · CALGARY$30–48CPMSTREAMING AUDIO & PODCASTS · TORONTO$23–44CPMSTREAMING AUDIO & PODCASTS · VANCOUVER$22–42CPMSTREAMING AUDIO & PODCASTS · MONTRÉAL$20–39CPMSTREAMING AUDIO & PODCASTS · CALGARY$18–35CPM
Estimates · hover to pause · click for the price guide
Friday, October 9, 2026
16 outlets

Billboards advertising in Canada

Digital billboard typically runs $2,500 to $8,000 (4 weeks), before regional adjustment. Per board, per 4-week period.

Billboard prices by city: Toronto · Montréal · Vancouver · Calgary · Edmonton · Ottawa · Winnipeg · Québec City · Hamilton · Halifax · Victoria · Saskatoon

OutletChannelCoverageAudienceFrom (est.)4-week range (est.)Action
PATTISON Outdoor — Billboards & Posters
PATTISON Outdoor Advertising (Jim Pattison Group)
Static billboards, posters, wallscapes in 90+ markets
BillboardsNational
CommutersCar buyers
$1,500per 4 weeks$5,000–60,000Plan a campaign with PATTISON Outdoor — Billboards & Posters →
PATTISON Outdoor — Digital
PATTISON Outdoor Advertising (Jim Pattison Group)
Digital billboards & large-format DOOH, programmatic available
BillboardsNational
CommutersCar buyers
$2,500per 4 weeks$5,000–50,000Plan a campaign with PATTISON Outdoor — Digital →
PATTISON Onestop
PATTISON Outdoor Advertising (Jim Pattison Group)
Place-based screens in office towers, malls & residential elevators
BillboardsNational
Business decision-makersAffluent householdsCommuters
$1,000per 4 weeks$3,000–25,000Plan a campaign with PATTISON Onestop →
Toronto Pearson Airport Media
PATTISON Outdoor (10-yr exclusive, 2025)
Airport digital & static displays, terminal dominations
BillboardsGreater Toronto Area
Business decision-makersAffluent households
$4,000per 4 weeks$8,000–60,000Plan a campaign with Toronto Pearson Airport Media →
Astral — Billboards & Posters
Astral (Bell Media)
Static billboards, posters, spectaculars
BillboardsNational
CommutersCar buyers
$1,500per 4 weeks$5,000–60,000Plan a campaign with Astral — Billboards & Posters →
Astral — Digital & Street Furniture
Astral (Bell Media)
Digital boards, transit shelters, City of Toronto street furniture, urban columns
BillboardsGreater Toronto Area, Greater Montréal, Québec City, Metro Vancouver, Ottawa–Gatineau
CommutersYoung adults 18–34
$2,500per 4 weeks$5,000–50,000Plan a campaign with Astral — Digital & Street Furniture →
Astral — Airports
Astral (Bell Media)
Airport digital & static displays
BillboardsGreater Montréal, Metro Vancouver, Calgary, Edmonton
Business decision-makersAffluent households
$4,000per 4 weeks$8,000–60,000Plan a campaign with Astral — Airports →
Astral (former OUTFRONT Media Canada inventory)
Bell Media (acquired OUTFRONT Canada 2024)
Former OUTFRONT billboards, transit & digital assets now sold via Astral
BillboardsNational
CommutersCar buyers
$1,500per 4 weeks$5,000–60,000Plan a campaign with Astral (former OUTFRONT Media Canada inventory) →
Cieslok Media
Cieslok Media
Billboards & digital boards (strong in Ontario & rural highway)
BillboardsNational
CommutersCar buyersFarmers & rural
$1,500per 4 weeks$5,000–60,000Plan a campaign with Cieslok Media →
Branded Cities Canada
Branded Cities Network
Premium spectaculars & large-format digital
BillboardsGreater Toronto Area, Metro Vancouver, Greater Montréal
CommutersAffluent households
$2,500per 4 weeks$5,000–50,000Plan a campaign with Branded Cities Canada →
Captivate
Captivate Canada
Elevator screens in office towers
BillboardsGreater Toronto Area, Metro Vancouver, Greater Montréal, Calgary, Ottawa–Gatineau
Business decision-makersAffluent households
$1,000per 4 weeks$3,000–25,000Plan a campaign with Captivate →
Zoom Media
Zoom Media
Screens & posters in gyms, bars, campuses, restaurants
BillboardsNational
Young adults 18–34MenStudents
$1,000per 4 weeks$3,000–25,000Plan a campaign with Zoom Media →
Newad
Newad
Bar, restaurant & campus place-based screens/posters
BillboardsGreater Montréal, Québec City, Greater Toronto Area
Young adults 18–34StudentsFrench-speaking
$1,000per 4 weeks$3,000–25,000Plan a campaign with Newad →
Rouge Media
Rouge Media Group
Digital place-based screens (retail, gyms, healthcare)
BillboardsGreater Montréal, Québec City, Rest of Quebec
French-speakingFood & lifestyle
$1,000per 4 weeks$3,000–25,000Plan a campaign with Rouge Media →
Cineplex Digital Media
Cineplex Inc.
Digital screens in malls, QSR, banks & venues
BillboardsNational
Parents & familiesYoung adults 18–34
$1,000per 4 weeks$3,000–25,000Plan a campaign with Cineplex Digital Media →
Spectacular Media
Spectacular Media
Indoor/washroom & venue posters
BillboardsGreater Toronto Area
Young adults 18–34Men
$1,000per 4 weeks$3,000–25,000Plan a campaign with Spectacular Media →

All prices are estimates. Outlets set final rates.