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TYPICAL RATES · CAD
BILLBOARD · TORONTO$3,150–10,0004 weeksBILLBOARD · VANCOUVER$3,000–9,6004 weeksBILLBOARD · MONTRÉAL$2,750–8,8004 weeksBILLBOARD · CALGARY$2,500–8,0004 weeksRADIO · TORONTO$200–750per spotRADIO · VANCOUVER$200–700per spotRADIO · MONTRÉAL$150–650per spotRADIO · CALGARY$150–600per spotBROADCAST TV · TORONTO$400–3,750per spotBROADCAST TV · VANCOUVER$350–3,600per spotBROADCAST TV · MONTRÉAL$350–3,300per spotBROADCAST TV · CALGARY$300–3,000per spotTRANSIT · TORONTO$650–1,500per bus, 4 weeksTRANSIT · VANCOUVER$600–1,450per bus, 4 weeksTRANSIT · MONTRÉAL$550–1,300per bus, 4 weeksTRANSIT · CALGARY$500–1,200per bus, 4 weeksNEWSPAPER & PRINT · TORONTO$3,750–18,750per insertionNEWSPAPER & PRINT · VANCOUVER$3,600–18,000per insertionNEWSPAPER & PRINT · MONTRÉAL$3,300–16,500per insertionNEWSPAPER & PRINT · CALGARY$3,000–15,000per insertionMAGAZINES · TORONTO$6,250–37,500per issueMAGAZINES · VANCOUVER$6,000–36,000per issueMAGAZINES · MONTRÉAL$5,500–33,000per issueMAGAZINES · CALGARY$5,000–30,000per issueDIGITAL PUBLISHERS · TORONTO$1,250–10,000per articleDIGITAL PUBLISHERS · VANCOUVER$1,200–9,600per articleDIGITAL PUBLISHERS · MONTRÉAL$1,100–8,800per articleDIGITAL PUBLISHERS · CALGARY$1,000–8,000per articleCINEMA · TORONTO$63–250per screen, per weekCINEMA · VANCOUVER$60–250per screen, per weekCINEMA · MONTRÉAL$55–200per screen, per weekCINEMA · CALGARY$50–200per screen, per weekSTREAMING TV · TORONTO$38–60CPMSTREAMING TV · VANCOUVER$36–58CPMSTREAMING TV · MONTRÉAL$33–53CPMSTREAMING TV · CALGARY$30–48CPMSTREAMING AUDIO & PODCASTS · TORONTO$23–44CPMSTREAMING AUDIO & PODCASTS · VANCOUVER$22–42CPMSTREAMING AUDIO & PODCASTS · MONTRÉAL$20–39CPMSTREAMING AUDIO & PODCASTS · CALGARY$18–35CPM
Estimates · hover to pause · click for the price guide
Friday, October 9, 2026
14 outlets

Transit advertising in Canada

Bus king (side) typically runs $500 to $1,200 (per bus, 4 weeks), before regional adjustment. Per vehicle or station, per 4 weeks.

Transit prices by city: Toronto · Montréal · Vancouver · Calgary · Edmonton · Ottawa · Winnipeg · Québec City · Hamilton · Halifax · Victoria · Saskatoon

OutletChannelCoverageAudienceFrom (est.)4-week range (est.)Action
TTC (Toronto Transit Commission)
PATTISON Outdoor
Bus kings, streetcar wraps, subway digital, station dominations, Lines 5 & 6
TransitGreater Toronto Area
CommutersYoung adults 18–34Students
$600per 4 weeks$3,000–40,000Plan a campaign with TTC (Toronto Transit Commission) →
TransLink (Metro Vancouver)
PATTISON Outdoor (from 2025, formerly Lamar)
Bus exteriors, SkyTrain digital, SeaBus, station dominations
TransitMetro Vancouver
CommutersYoung adults 18–34Students
$600per 4 weeks$3,000–40,000Plan a campaign with TransLink (Metro Vancouver) →
STM (Société de transport de Montréal)
Astral (Bell Media)
Métro digital & posters, bus exteriors, station dominations
TransitGreater Montréal
CommutersFrench-speakingStudents
$600per 4 weeks$3,000–40,000Plan a campaign with STM (Société de transport de Montréal) →
REM (Réseau express métropolitain)
PATTISON Outdoor
Light-rail station digital & static
TransitGreater Montréal
CommutersFrench-speaking
$500per 4 weeks$2,000–20,000Plan a campaign with REM (Réseau express métropolitain) →
OC Transpo
PATTISON Outdoor
Bus exteriors/interiors, O-Train station digital
TransitOttawa–Gatineau
CommutersStudents
$500per 4 weeks$2,000–20,000Plan a campaign with OC Transpo →
Calgary Transit
PATTISON Outdoor
Bus exteriors, CTrain digital & station posters
TransitCalgary
CommutersStudents
$500per 4 weeks$2,000–20,000Plan a campaign with Calgary Transit →
Edmonton Transit Service (ETS)
PATTISON Outdoor
Bus exteriors, LRT digital platform network
TransitEdmonton
CommutersStudents
$500per 4 weeks$2,000–20,000Plan a campaign with Edmonton Transit Service (ETS) →
MiWay (Mississauga)
PATTISON Outdoor
Bus exteriors & shelters
TransitGreater Toronto Area
CommutersMulticultural
$500per 4 weeks$2,000–20,000Plan a campaign with MiWay (Mississauga) →
GO Transit / UP Express (Metrolinx)
Metrolinx
Station digital, train interiors, Union Station dominations
TransitGreater Toronto Area, Hamilton–Niagara
CommutersBusiness decision-makersAffluent households
$600per 4 weeks$3,000–40,000Plan a campaign with GO Transit / UP Express (Metrolinx) →
York Region Transit / Viva
Owner not yet confirmed
Bus exteriors & Viva station ads
TransitGreater Toronto Area
CommutersParents & families
$500per 4 weeks$2,000–20,000Plan a campaign with York Region Transit / Viva →
Winnipeg Transit
Owner not yet confirmed
Bus exteriors & interiors
TransitManitoba
CommutersStudents
$500per 4 weeks$2,000–20,000Plan a campaign with Winnipeg Transit →
RTC (Réseau de transport de la Capitale)
Owner not yet confirmed
Bus exteriors & shelters
TransitQuébec City
CommutersFrench-speaking
$500per 4 weeks$2,000–20,000Plan a campaign with RTC (Réseau de transport de la Capitale) →
Halifax Transit
Owner not yet confirmed
Bus & ferry exteriors/interiors
TransitNova Scotia
CommutersStudents
$500per 4 weeks$2,000–20,000Plan a campaign with Halifax Transit →
BC Transit (Victoria)
Owner not yet confirmed
Bus exteriors & interiors
TransitVictoria & Vancouver Island
CommutersStudents
$500per 4 weeks$2,000–20,000Plan a campaign with BC Transit (Victoria) →

All prices are estimates. Outlets set final rates.