9 outlets
Social advertising in Canada
Feed and Stories ads typically runs $6.00 to $14 (CPM), before regional adjustment. Per 1,000 impressions, self-serve. Self-serve platforms are bought directly and aren't part of matched plans.
Social prices by city: Toronto · Montréal · Vancouver · Calgary · Edmonton · Ottawa · Winnipeg · Québec City · Hamilton · Halifax · Victoria · Saskatoon
| Outlet | Channel | Coverage | Audience | From (est.) | 4-week range (est.) | Action |
|---|---|---|---|---|---|---|
| YouTube Ads Google Self-serve video ads (in-stream, Shorts, bumpers) | Social | National | Young adults 18–34Entertainment fansParents & families | $5per day | $500–10,000 | Self-serve |
| Meta Ads (Facebook & Instagram) Meta Platforms Self-serve feed, Stories, Reels ads; geo/interest targeting | Social | National | Parents & familiesFood & lifestyleMulticultural | $5per day | $500–10,000 | Self-serve |
| TikTok Ads TikTok Self-serve in-feed video, Spark Ads | Social | National | Young adults 18–34Entertainment fansStudents | $5per day | $500–10,000 | Self-serve |
| LinkedIn Ads LinkedIn (Microsoft) Self-serve sponsored content, message ads; job/industry targeting | Social | National | Business decision-makersAffluent householdsTech enthusiasts | $10per day | $1,000–15,000 | Self-serve |
| Reddit Ads Reddit Self-serve promoted posts by community & interest | Social | National | Young adults 18–34Tech enthusiastsMen | $5per day | $500–10,000 | Self-serve |
| Snapchat Ads Snap Inc. Self-serve Snap ads, AR lenses | Social | National | Young adults 18–34Students | $5per day | $500–10,000 | Self-serve |
| Pinterest Ads Pinterest Self-serve promoted pins, shopping ads | Social | National | WomenHomeownersFood & lifestyle | $5per day | $500–10,000 | Self-serve |
| X Ads X Corp. Self-serve promoted posts | Social | National | News readersSports fansMen | $5per day | $500–10,000 | Self-serve |
| Nextdoor Ads Nextdoor Self-serve neighbourhood-targeted ads | Social | National | HomeownersParents & familiesAdults 55+ | $5per day | $500–10,000 | Self-serve |
All prices are estimates. Outlets set final rates.