Price guide:in
Programmatic advertising cost in Toronto
2026 rates · Updated October 2026 · Estimates
A programmatic display in Toronto typically costs $5.00 to $15 (CPM). Most first campaigns start around $1,250.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| Programmatic display | CPM | $5.00 | $15 |
| Homepage takeover (local news) | per day | $1,900 | $10,000 |
| Sponsored article | per article | $1,500 | $7,500 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Targeting: contextual is cheaper than audience data segments.
- Site quality and viewability guarantees.
- Ad size and format: video and rich media cost more.
Where to buy in Toronto
Postmedia Network (national digital network)
Network of 130+ brands · targeted display, video, native, first-party data
From $10per CPM · est.
Amazon Ads
Sponsored products/brands on Amazon.ca, Amazon DSP, Prime Video ads
From $5per day · est.
StackAdapt
Self-serve DSP: native, display, video, CTV, DOOH, audio
From $10per CPM · est.
Loblaw Advance
Retail media: PC Optimum data, onsite/offsite, in-store screens
From $15per CPM · est.
Common questions
How much does programmatic advertising cost in Toronto?
Expect $5.00 to $15 for a programmatic display (CPM). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $1,250 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Toronto
Get matched with programmatic and other outlets that fit your budget.