Price guide:in
Cinema advertising cost in Victoria
2026 rates · Updated October 2026 · Estimates
A 30s pre-show in Victoria typically costs $43 to $150 (per screen, per week). Most first campaigns start around $2,000.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| 30s pre-show | per screen, per week | $43 | $150 |
| Lobby screens | per location, 4 weeks | $450 | $1,700 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Number of screens and theatres.
- Opening weekends for major films.
- Spot length and placement in the pre-show.
Where to buy in Victoria
Common questions
How much does cinema advertising cost in Victoria?
Expect $43 to $150 for a 30s pre-show (per screen, per week). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $2,000 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Victoria
Get matched with cinema and other outlets that fit your budget.