Price guide:in
Search advertising cost in Toronto
2026 rates · Updated October 2026 · Estimates
A search ads in Toronto typically costs $1.88 to $7.50 (per click). Most first campaigns start around $625.
Prices by format
| Format | Unit | Low (est.) | High (est.) |
|---|---|---|---|
| Search ads | per click | $1.88 | $7.50 |
| Competitive terms (legal, insurance) | per click | $10 | $56 |
Estimated direct-booking ranges, before agency fees, production and tax.
What changes the price
- Keyword competition in your industry.
- Your ad and landing-page quality score.
- Geographic radius and time of day.
Where to buy in Toronto
Google Ads (Search & Performance Max)
Self-serve search, display, shopping; geo-target any Canadian market
From $5per day · est.
Microsoft Advertising
Self-serve Bing search, Copilot & audience network ads
From $5per day · est.
Apple Search Ads
App Store search ads (self-serve Basic & Advanced)
From $5per day · est.
Waze Ads
Self-serve map pins & promoted search for local businesses
From $5per day · est.
Yelp Ads
Self-serve local search ads
From $5per day · est.
Common questions
How much does search advertising cost in Toronto?
Expect $1.88 to $7.50 for a search ads (per click). These are planning estimates; outlets quote final rates.
What is the minimum budget?
About $625 for a first campaign.
Do I need an agency?
No. Build a plan here and the outlets' own representatives contact you with quotes.
How far ahead should I book?
Two to four weeks is typical.
Plan a campaign in Toronto
Get matched with search and other outlets that fit your budget.