| Outlet | Channel | Coverage | Audience | From (est.) | 4-week range (est.) | Action |
|---|---|---|---|---|---|---|
| YouTube Ads Google Self-serve video ads (in-stream, Shorts, bumpers) | Social | National | Young adults 18–34Entertainment fansParents & families | $5per day | $500–10,000 | Self-serve |
| Meta Ads (Facebook & Instagram) Meta Platforms Self-serve feed, Stories, Reels ads; geo/interest targeting | Social | National | Parents & familiesFood & lifestyleMulticultural | $5per day | $500–10,000 | Self-serve |
| TikTok Ads TikTok Self-serve in-feed video, Spark Ads | Social | National | Young adults 18–34Entertainment fansStudents | $5per day | $500–10,000 | Self-serve |
| LinkedIn Ads LinkedIn (Microsoft) Self-serve sponsored content, message ads; job/industry targeting | Social | National | Business decision-makersAffluent householdsTech enthusiasts | $10per day | $1,000–15,000 | Self-serve |
| Reddit Ads Reddit Self-serve promoted posts by community & interest | Social | National | Young adults 18–34Tech enthusiastsMen | $5per day | $500–10,000 | Self-serve |
| Snapchat Ads Snap Inc. Self-serve Snap ads, AR lenses | Social | National | Young adults 18–34Students | $5per day | $500–10,000 | Self-serve |
| Pinterest Ads Pinterest Self-serve promoted pins, shopping ads | Social | National | WomenHomeownersFood & lifestyle | $5per day | $500–10,000 | Self-serve |
| X Ads X Corp. Self-serve promoted posts | Social | National | News readersSports fansMen | $5per day | $500–10,000 | Self-serve |
| Microsoft Advertising Microsoft Self-serve Bing search, Copilot & audience network ads | Search | National | Business decision-makersAdults 55+Affluent households | $5per day | $500–10,000 | Self-serve |
| Amazon Ads Amazon Sponsored products/brands on Amazon.ca, Amazon DSP, Prime Video ads | Programmatic | National | Parents & familiesHomeownersTech enthusiasts | $5per day | $500–10,000 | Self-serve |
| StackAdapt StackAdapt (Toronto) Self-serve DSP: native, display, video, CTV, DOOH, audio | Programmatic | National | Business decision-makersFood & lifestyleTech enthusiasts | $10per CPM | $3,000–20,000 | Self-serve |
| Apple Search Ads Apple App Store search ads (self-serve Basic & Advanced) | Search | National | Tech enthusiastsYoung adults 18–34 | $5per day | $500–10,000 | Self-serve |
| Waze Ads Google (Waze) Self-serve map pins & promoted search for local businesses | Search | National | CommutersCar buyers | $5per day | $500–10,000 | Self-serve |
| Nextdoor Ads Nextdoor Self-serve neighbourhood-targeted ads | Social | National | HomeownersParents & familiesAdults 55+ | $5per day | $500–10,000 | Self-serve |
| Yelp Ads Yelp Self-serve local search ads | Search | National | Food & lifestyleParents & families | $5per day | $500–10,000 | Self-serve |
| Uber Advertising Uber In-app Journey Ads & Uber Eats sponsored listings | Digital publishers | Greater Toronto Area, Metro Vancouver, Greater Montréal, Calgary, Ottawa–Gatineau | CommutersYoung adults 18–34Affluent households | $10per CPM | $2,000–15,000 | Plan a campaign with Uber Advertising → |
| Loblaw Advance Loblaw Companies Retail media: PC Optimum data, onsite/offsite, in-store screens | Programmatic | National | Parents & familiesHomeownersWomen | $15per CPM | $10,000–50,000 | Self-serve |
| Spotify Ads (Ad Studio) Spotify Self-serve audio & video ads in Spotify | Digital publishers | National | Young adults 18–34Music listeners | $250per campaign | $500–8,000 | Plan a campaign with Spotify Ads (Ad Studio) → |